Free · about 3 minutes
The Perception Gap Scorecard
How clearly do humans, search engines and AI assistants actually understand your organisation?
Every organisation has a picture of itself: who it helps, what makes it different, why clients choose it. That picture is sharpest for the people who built it. The trouble is that buyers, and now the AI assistants they ask first, only ever see the outside.
The Perception Gap is the distance between those two views. Most organisations know it exists but have never measured it. A scorecard can't close the gap, but it can show you how wide it might be, and where.
Answering the fourteen questions below will take you about three minutes. No analytics logins, no website access, just your perception. You'll get a score out of 100 and a view across four areas: how clear your positioning is, how easily people find you, whether machines can read and cite you, and how well you see yourself from the outside.