Resources

Stop calling it "AI visibility"

Second order thinking

Ask three marketers what "AI visibility" means and you will get three different answers, none of them measurable. Using more th…

Adding autocomplete values to the Advanced Form plugin

Plugin guidance

The HTML autocomplete attributes provide guidance to the browser as to the type of information expected in the field.

Your website has three jobs now. Most professional services organisations are only doing one

Second order thinking

Over half of Google searches now end without a click. That stat should change how every professional services organisation thin…

Measuring brand visibility in 2026: what you’re missing and why it matters

Second order thinking

AI-driven answers are impacting your brand visibility and traditional measurement no longer shows the full impact.

Three years in: the AI search reality professional services can't ignore

Second order thinking

By 2026, AI will answer most buyer questions without sending them to your site. Are you visible, accurate, and differentiated w…

Zero-click search is here, and it’s not going away

Second order thinking

Zero‑click search is reshaping discovery. Learn how professional services marketers can stay visible in AI answers with E‑E‑A‑T…

How will you stand out in the "Age of Answers"?

Second order thinking

Generative AI is here to stay, but what does that mean for professional services marketers?

Efficio: Staying visible in the era of zero-click search

Case study

We partnered with Efficio to evolve their website on Jumpsuite Enterprise, embedding structured data across thousands of pages …

The 'Include/Exclude' plugin

Plugin guidance

Learn how to use the include/exclude plugin to control where features like social sharing appear.

Adding a new 'Person'

Working with dynamic content

Step-by-step guide to adding a new person to your site. Learn how to create profiles, set classifications, and optimise content…