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Thanks. We have received your Second opinion request.

A Second Opinion is a short, independent look at how your organisation is found and understood, by the people you want to reach and by the machines they increasingly ask first. It is free, it is written by a person, and it is not a pitch dressed up as a report.

What happens next?

Because this is a detailed piece of work, we can only work with two organisations each month.  Within one working day Mike will confirm whether we can fit the work into the next four weeks and, if not, when you can expect the report.

When the work is scheduled, we will confirm the audience we are going to look at. Some organisations already know who that is but most find it useful to talk it through for ten minutes first. Once the audience is agreed we take three to five working days to do the work, then send you a written opinion and offer a call to walk through it.

You decide what to do with it. There is no follow-up sequence and nothing to unsubscribe from.

What you will get

A multi-page one-page view of where your organisation is visible and where it is not, what people and machines currently say about you, the two or three things that are most likely to be costing you attention, and our recommendation on whether any of it is worth fixing now.

While you wait

If you have not taken the Perception Gap Scorecard, it is worth four minutes now. Your answers give us a head
start, and the result often sharpens the question you want the Second Opinion to answer.