Now you have read our article on creating the ultimate professional services landing page, it is time to see those skills in practice on an example page. The page below demonstrates a potential way of laying out your content.
If you have not come from the artilce, check it out here.
Overline text
Service name
The service does this, in this industry and here is some more important information you should see first before you read on.
Here is some lead paragraph text describing the page in some more detail, who would benefit from it and anything else that is important.
This text supports the lead paragraph text and expands some more on what is important.
1. Why is it important?
Why is your service, product, event or tool important for your target audience? What value will it create for them that they’d otherwise miss out on? The aim here is to state your value proposition in a way that’s as clear and compelling as possible for your target audience.
2. What do I need to know?
Next, explain more about your service, product, event or tool. How does it create the value that you highlighted in step one? What does the process look like? Are there features that differentiate it from other similar offers in the market? Your aim here is to provide a more detailed breakdown of how your value proposition reduces known audience pains and helps them maximise gain.
This really helped me achieve exactly what my aims were. Here are some details about why we are so excited about the impact this service has provided us, and that is why we recommend this company.
3. How can you help me
Now, you need to give the offer credibility/social proof. How can the audience trust that you are the right people to deliver this value? You can do this in a number of ways, using data, case studies, testimonials, and quotes from existing clients. The aim is to prove that your offer works and that you have the experience needed to deliver it.
Point 1
Expanding on point 1, and giving any relevant information to the reader.
Point 2
Expanding on point 2, and giving any relevant information to the reader.
4. So what?
Here you should add in your call to action. What do you need the reader to do next? In this case, we want the reader to check out some other services. We also want to collect their email address in a newsletter sign up about this particular service.
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First name field:
Surname name field:
Email address field: