For professional services and technology teams that want to accelerate growth and outperform the competition, our value proposition design expertise helps them to think beyond service lines, break free from traditional industry boundaries and find innovative ways to create value for their clients and their organisations.
When your value propositions work, everything else works too. Your content marketing sings, and your website becomes a go-to destination.
But great value propositions go beyond just marketing. When you achieve a single joined-up view of your audience, an obsessive understanding of what makes them tick and the jobs they have to do, you can drive real and meaningful innovation.
Ideas are easy. Knowing which one to back is where the work comes in. Our process helps clients maintain a rigorous focus on what their audiences need, not what they want to sell. We involve external stakeholders throughout to help validate potential initiatives before they are launched.
We’ve helped clients identify new service lines, commoditise and relaunch existing services, overhaul delivery processes and even spot new roles that can be created to improve customer experience. Nothing’s off the cards, but there are a few commonalities; greater value for our clients and their clients and more strategic input for the teams taking part.
We'll help you become an agent of meaningful change within your organisation, driving innovation and business transformation.
Embed a shared framework for long-term business planning and generate the buy-in and autonomy that your team needs to deliver it.
Identify new products, services and delivery opportunities whilst discovering innovative ways to optimise and improve what you already do.
Our tried and tested frameworks help teams simplify the process of understanding audiences and articulating value. Through interviews and workshops, we:
The output from the process remains valid for at least three years, underpinning your marketing and business planning.
"The process helps you to think about everything from the client’s perspective which we think that we do all the time in marketing but, so often, we go in to solution-mode by default. This process helped us to come up with ideas which we wouldn’t have got to without approaching it in this way."
Book a free 30 minute chat to find out how value proposition design can help you identify new and innovative ways to create value for your clients and your organisation.
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