Our "Lean Content Marketing" framework helps B2B marketers take control of the content creation process, embedding focussed content marketing strategies into their organisations.
Whether your objective is to increase brand recognition or improve lead generation, the framework maximises value by creating high-quality content and tools that align with your business goals.
Unlike other content marketing strategies, it is simple and scalable. The framework can be applied to a single landing page right through to organisations with hundreds of products/services and thousands of articles.
We understand that practising professionals are often the source of content in professional services organisations, and we know how busy they are managing client caseloads and winning new work.
Our framework helps B2B marketing teams quickly and easily glean the right insights from their experts so that they can focus on doing what they do best.
Position your brand as the go-to experts in your niche
Reach new prospects and generate greater awareness of what you do
Develop innovative content formats that better resonate with your audiences
Generate more leads whilst speeding up and simplifying your sales process
Cross-sell multiple services to prospects with complex needs
Reduce your marketing spend on paid outbound media
Clearly link marketing efforts to revenue generation
Build an audience that trust and advocate your brand.